Brand Management

101. Brand _________ is a customer's personal opinion about a brand.

1. Judgment
2. Image
3. Identity
4. Personality

102. Brand assets include:

1. The name of the brand
2. Reputation, relevance, and loyalty
3. Less quality complaints
4. All of the given options

103. Brand awareness consists of brand recognition and brand _________.

1. Growth
2. Recall
3. Presence
4. Identity

104. Brand element is also known as _________.

1. Awareness
2. Recall
3. Identity
4. Image

105. Brand feelings are customers' emotional responses and _________ with respect to the brand.

1. Actions
2. Interaction
3. Reactions
4. All of the above

106. Brand identity is followed by _________, which is a reflection of what marketers planed to send to the public.

1. Brand value
2. Brand image
3. Advertising
4. Brand personality

107. With the effort of team of professionals in a company, produce end product which isrelated to the _________

1. Brand creation
2. Idea creation
3. Brand management
4. Marketing management

108. Brand knowledge refers to brand _________.

1. Awareness
2. Recall
3. Personality
4. Persona

109. Brand management came into being for which of the following reasons:

1. Companies wanted to achieve scale economies.
2. It supplemented financial management practices
3. It suited production and operations personnel
4. Companies wanted to differentiate their products and highlight distinctions in a competitive environment.

110. Brand personality is a set of _________ characteristics associated with the brand.

1. Human
2. Computer
3. Product
4. Artificial Intelligence