Brand Management

51. _________ technology is changing the way consumers relate to products and markets.

1. Information
2. New
3. Digital
4. Cyber

52. _________ the appropriate market segment has become ever more important when carrying out e-branding campaigns.

1. Segmenting
2. Positioning
3. Targeting
4. Implementing

53. _________is now a significant part of every global corporations marketing arsenal.

1. Internet
2. Web
3. Mobile
4. e - marketing

54. _________reflects the sum of the perceived tangible & intangible benefits & costs to cutomers

1. customer satisfaction
2. customer value
3. customer delight
4. none of the above

55. 0 _________ evokes a hierarchical set of customer response effects – i.e. building awareness, comprehension, intentions, and actions.

1. Distribution
2. Communication
3. Merchandizing
4. Branding

56. 0 The image of brand is the _________ with customer.

1. Actual association
2. Vision
3. Positioning
4. Personality traits

57. 1 To keep your brand into recognition, it is important to _________ according to an effective through plan.

1. Advertise
2. Position
3. Place
4. Market

58. 2 In_________, internal workshop consisting of important aspects of ‘detailed strategic definition' and ‘objectives of the brand' is arranged.

1. Brand chartering
2. Brand planning
3. Brand extension
4. Brand equity

59. 3 Apart from the ‘four Ps' of marketing mix, the three additional elements of service brands are people, process, and_________.

1. Physical evidence
2. Physiological evidence
3. Psychological evidence
4. Packaging

60. 4 A _________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.

1. Brand-based
2. Customer-based
3. Product-based
4. None of the given options