Marketing Management

101. Which of the following is not a non-store retailing:

1. Tele marketing.
2. Direct marketing.
3. Kiosk marketing.
4. Retail chains.

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102. Which one of the following is not a sales promotion tool:

1. Advertisement.
2. Discount.
3. Dealer contest.
4. Consumer contest.

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103. Which of the following is not an element of service marketing mix?

1. Hospital.
2. Banking.
3. Insurance.
4. None of these.

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104. Which of the following is known as market aggregation?

1. Social marketing.
2. De-marketing.
3. Niche marketing.
4. Mass marketing.

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105. Which of the following is not a risk in internet based transaction:

1. Earns dropping.
2. Spoofing.
3. encryption.
4. Unauthorized action.

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106. ______________ refers to word of mouth through electronic channels.

1. E-Advertising.
2. E-Commerce.
3. E-Cash.
4. Viral marketing.

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107. Green marketing is defined as developing eco- friendly products and their packages to control the negative effects on ______________.

1. Environment.
2. Organization.
3. Products.

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108. A ______________ is an intangible product involving a deed, a performance or an effort that cannot be stored or physically possessed.

1. Production.
2. Consumption
3. Service.
4. All of the above.

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109. In ______________ stage a product is well established in the market.

1. Growth.
2. Maturity.
3. Introduction.
4. None of these.

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110. ______________ is a creative presentation of and message to make impact on the audience.

1. Product.
2. Ad copy.
3. Budget.
4. All of these.

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