Marketing Management

121. When backed by buying power, wants become ______________.

1. Social needs.
2. Exchanges.
3. Demands.
4. Physical needs.

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122. In ______________ segmentation, buyers are divided into different groups on the basis of life-systle into personality and values.

1. Demographic.
2. Economic.
3. Psychographic.
4. Geographic.

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123. Modern marketing begins and ends with the ______________.

1. Sales.
2. Products.
3. Customers.
4. Price.

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124. ______________ is the strong feeling , desire emotion make the buyer a product.

1. Buying motive.
2. Demand.
3. Price.
4. Quality.

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125. Today, companies have to manage relation with their ______________ in order to ensure timely supplies and meet customers' requirements.

1. Customers.
2. Government.
3. Suppliers.
4. International market.

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126. The number of customers exposed to the brand is called ______________.

1. Brand licensing.
2. Brand awareness.
3. Brand equity.
4. Positioning.

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127. Bundle pricing is.

1. Providing a bundle of benefits for one price.
2. Packaging a group of products together.
3. Providing a group of prices for one product category.

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128. ______________ simply refers to product planning.

1. Merchandising
2. Selling.
3. Operating.

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129. When a buyer decides to buy after careful consideration or logical thinking, his decision is said to be ______________.

1. Rational.
2. Emotional.
3. Product.
4. None of these.

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130. Under ______________ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.

1. Differentiated.
2. Focus.
3. Customized.
4. None of these.

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