Marketing Management

61. Which of the following is not part of demographic segmentation?

1. Age.
2. Income.
3. Education.
4. Interest.

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62. When a consumer decides to buy without much logical thinking, his decision is said to be ______________

1. Patronage.
2. Emotional.
3. Rational.
4. None of these.

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63. ______________ price refers to the high initial price charged when a new product is introduced in the market.

1. Premium.
2. Penetration.
3. Skimming.
4. None of these.

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64. ______________ is the practice of charging a low price right down from the beginning to stimulate the growth of the market.

1. Skimming.
2. Penetration.
3. Premium.
4. None of these.

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65. Super market is also known as ______________.

1. Self service store
2. Hyper market.
3. co-operative societies.
4. None of these.

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66. The best channel of distribution for vacuum cleaner is ______________.

1. Direct marketing.
2. Tele marketing.
3. Retail chains.
4. None of these.

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67. M P R stands for:

1. Managing public relations.
2. Measuring public relations
3. Marketing public relations.
4. Monitoring public relations.

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68. Being ______________ one cannot taste, touch, see, hear, smell or use services like physical products;

1. Intangible.
2. Tangible.
3. None of these.

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69. The term Meta marketing was first used by ______________.

1. Eugene .J .Kelly.
2. N. H. Borden.
3. Wendell.
4. None of these.

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70. E- marketing is a part of ______________.

1. E-commerce.
2. E-cash.
3. E-Payment.
4. E-mail.

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