Marketing Management

71. ______________ advertisement is a small, graphic links placed on a web page.

1. Banner.
2. Buttons.
3. Website.
4. E-mail.

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72. Social marketing is used as an instrument to achieve the goals of ______________.

1. Marketer.
2. Seller.
3. Society.
4. None of these.

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73. ______________ marketing means serving a small market not Served by competitions.

1. Niche.
2. Mega.
3. Meta.
4. None of these.

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74. these are ______________ elements of promotion mix.

1. Four.
2. Six.
3. Five.
4. Two.

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75. ______________ advertisement is used at the time of introducing a new product in the market.

1. Selective.
2. Reminder.
3. Primary.
4. None of these.

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76. ______________ is the oral presentation in a conversation with one or more prospective buyers for the purpose of making sales.

1. Advertising.
2. Branding.
3. Personal selling.
4. None of these.

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77. The process of introducing higher quality products by a manufacturer is called ______________.

1. Product line expansion.
2. Product line contraction
3. Trading down.
4. Trading up.

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78. ______________ is the marketing and financial value associated with a brand's strength in a market.

1. Brand equity.
2. Brand loyalty.
3. Branding.
4. None of these.

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79. Marketing is both an "art" and a "science" there is constant tension between the formulated side of marketing and the ______________ side.

1. Creative.
2. Management.
3. Selling.
4. Behavior.

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80. Transportion belongs to ______________ function of marketing.

1. Research.
2. Exchange.
3. Physical supply
4. Facilitating.

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